Built for Legacy.
We don’t just build companies.
We build movements that last.
True Love Capital exists to fund visionaries, elevate communities, and create generational impact.
Our Mission
At True Love Capital, our mission is to invest in people, not just portfolios.
We operate at the intersection of finance, technology, and social transformation—backing ventures that align with our values and have the power to reshape industries and lives.
We exist to champion visionary leadership, honor creative autonomy, and ensure that every enterprise under our care becomes a legacy in motion.
Our Vision
To become the gold standard of holding companies—where each subsidiary stands strong on its own foundation, led by its founders, yet unified by a shared heartbeat: legacy, love, and lasting impact.
True Love Capital doesn't just create businesses—we cultivate dynasties.
Why We Were Founded
We saw the gap. The system favored speed over soul. Scale over stewardship.
And far too often, founders were forced to choose between profit and purpose.
TLC was created to change that.
Founded by Jordan Love, True Love Capital stands as a response—and a blueprint.
A place where values drive capital, vision is protected, and every move honors the long game.
We empower founder-led ventures across six core domains:
Finance – with LegacyOne
Tech & AI – with Vireon
Wellness & Wealth– with RealifAI
Culture & Content – with FL²
Gaming & Digital Legacy – with HCC Gaming
Business Advisory & Strategy – with Emberlin Group
Creative Empowerment & Culture – with So Royal Media
Each brand is independently operated, founder-guided, and legacy-aligned.
What We Build
How We Move
We don’t chase trends. We build foundations.
Every company we touch is backed with love, strategy, and a founder-first philosophy.
We don’t micromanage—we mobilize. Our job is to clear the path, amplify the vision, and ensure that every brand under TLC is built to outlive its founder.