Where stories spark change—and merch makes meaning.
Legacy isn’t just left behind. It’s designed, documented, and delivered—one story at a time.
What Is FL²?
FL² is the storytelling and content arm of True Love Capital.
We use fashion, digital media, and lived experience to educate, inspire, and fund real impact.
Part storytelling studio, part mission-driven merch line, FL² is where love becomes legacy—and legacy becomes action.
What We Offer
A dynamic, rotating mix of:
💬 Founder Insights – Real stories, raw lessons, and legacy-in-progress.
🎥 Content Series – From reels to vlogs to visual campaigns.
👕 Merchandise Drops – Kits, capsules, and signature goods.
💛 Impact Fund Collaborations – Every product funds access to financial services, education, or real-life needs.
Why It Exists
FL² was born from the truth that many people never had a blueprint for wealth, healing, or impact.
So we started writing one.
This platform amplifies the emotional side of finance, the cultural side of legacy, and the creative side of building something that lasts
Meet the CEO
The heart behind the story
Ashley Murray serves as CEO of FL², bringing both clarity and creativity to our mission of turning life into legacy.
With a passion for storytelling, cultural empowerment, and emotional wellness, Ashley leads FL² with soul, strategy, and an unwavering belief that real impact starts with real stories.
Whether launching a new drop, hosting a founder session, or curating campaigns that heal and inspire, she ensures every move FL² makes stays rooted in the legacy we’re building.
“Everything we do at FL² is personal—and purposeful. I invite you to explore our Legacy Kits, learn about our Impact Fund, and join us in writing a story that lasts.”
— Ashley Murray, CEO of FL²