“Legacy isn’t something I inherited. It’s something I chose to build.”
A message from our founder, Jordan Love
Origins
From the ground up.
I didn’t come from legacy—I came from lessons.
The kind that shaped me. The kind that forced me to grow. And the kind that taught me how to build.
Before True Love Capital was a company, it was a conviction:
That people like me—those who weren’t handed wealth, power, or access—deserve a seat at the table.
Or better yet… the tools to build our own.
Why I Created TLC
True Love Capital was never about just creating companies.
It was about honoring vision. Protecting purpose.
And building platforms that outlive us.
TLC exists so founders don’t have to choose between doing good and doing well.
So families can break cycles—not just survive them.
So the next generation sees more than hustle—they see legacy in motion.
What I Stand For
Legacy Over Flash – Long-term over loud.
Empowerment Over Ego – I don’t micromanage—I mobilize.
Vision With Integrity – If it compromises the soul, it’s not worth the sale.
Creative Sovereignty – Founders are storytellers, not staff.
And above all else—love is the root.
My Vision for TLC
This is just the beginning.
True Love Capital isn’t just a company—it’s a blueprint for how we rise.
Each brand, each founder, each moment is a thread in the legacy we’re weaving.
If you're reading this, you’re part of it now.
— Jordan Love, Founder of True Love Capital